Archive for April, 2015

CFS Cares – Hats on for Progeria

For our next CFS Cares initiative, our Vice President, Kelly Newcomb suggested participating in “Hats on for Progeria”. One of her son’s best friends, Sam Berns, passed away from Progeria in January of 2014. Sam was a wonderful, brilliant, caring and very funny young man. Kelly’s family continues to support The Progeria Foundation in their mission to find a cure for this rare & fatal disease. So on Friday, April 17, CFS joined businesses and schools from around the globe for the ... Read more

Mail Drives Mobile Engagement

A couple of years ago, I had a friend tell me those “funny square bar codes” popping up were a fad and would quickly disappear. She was referring to QR codes, and they are not only sticking around, but becoming more prominent as mobile phone use continues to increase. QR codes, GURLs, and PURLs could be considered the lynch pins holding multi-channel marketing together. Therefore, as marketers, we are always thinking about how we can incorporate mobile technology into our campaigns. Simply ... Read more

Direct Mail and Email, the One – Two Punch.

Are you looking for an economical way to get your message out to clients and prospects? Although email marketing has become an inexpensive option, direct mail is still considered one of the strongest and most effective methods of delivering your message to your target audience. So imagine if you could create a marketing campaign that combined both to present your products and services and in a way that would reinforce what your business has to offer. During these challenging economic times we ... Read more

Do you have a fulfillment checklist?

Do you lay awake at night worrying about your fulfillment service provider? Leaders in the fulfillment industry provide the following, does yours? • A clean, organized fulfillment center with secure storage for high value items. • Customized and branded on-line storefronts with product images as well as PDF download and print on demand capabilities. • On-line access to real-time & intelligent inventory, order and usage reports, coupled with assistance analyzing usage and forecasting future inventory needs based on past ordering trends. • A team of service professionals answering every ... Read more

Three elements that every marketing mix should have…

...that is if you want your effort to be successful. You've done your strategy work. You've defined your target market, developed compelling positioning and advantage, and packaged your products and/or services in a clear and relevant way. Now you're ready for the fun stuff — the marketing mix. You know direct mail, email, brochure, public relations, and all of the various tactics you've determined make the most sense given your strategy. But that's the hard part isn't it? Now you have to ... Read more