Archive for October, 2014

Are you committing these 4 direct mail mistakes?

Did you know that 81% of recipients read or scan their mail daily. How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin. If your direct mail marketing isn't working, you should be asking yourself these 4 questions: Are you targeting the right audience? Take a good long look at your mailing list. Are ... Read more

Tales from a Trade Show Booth!

Recently, CFS participated in the SouthCoast Business Expo at White’s of Westport. Members of CFS got the opportunity to interact with customers and prospects and network with other businesses. It was a successful event. While every trade show is different, there are a few things you should do at every show to be successful. Here are a few quick tips from some of the team at CFS to help you have a successful tradeshow experience! Tim Slattery, CEO When someone walks up to your ... Read more

Marketing your company message with Newsletters!

We have many things we can consider when deciding how to market our company and get our message in front of our clients and prospects, but one of the best ways is with a newsletter.  A simple but effective tool that not only keeps your existing clients informed and entertained but also provides your prospects the opportunity to see who you are and what you do while building credibility. Many businesses seem to avoid newsletters as a marketing tool or as a ... Read more